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Sales & Marketing

Drive growth — find customers, build brands, close deals.

Job Roles in this field

Typical Career Progression

  1. 1Executive
  2. 2Manager
  3. 3Senior Manager
  4. 4Director
  5. 5VP Sales/Marketing
  6. 6CMO/CRO

Entrance Exams

CATXATCUETMAT

Typical Tuition Fees

₹2–25L (India) · ₹60L–1.2Cr (Abroad)

Indicative ranges across reputed institutions. Scholarships available at most colleges.

Top Colleges in India

  • IIMs
  • MICA Ahmedabad
  • NMIMS
  • SP Jain
  • FMS Delhi

Top Colleges Abroad

  • Kellogg
  • Wharton
  • INSEAD
  • London Business School
Deep dive

Jobs in Sales & Marketing

Salary, career path, pros & cons, the personality it suits — and the personality it doesn't.

Disclaimer: Salaries vary by city, company, skills and economic conditions.

Brand Manager

Owns a brand's positioning, marketing strategy, advertising and product launches.

Beginner salary (per month)
₹50,000 – ₹1,20,000 (post-MBA)

Career Progression

  1. 1Asst Brand Manager
  2. 2Brand Manager
  3. 3Sr Brand Manager
  4. 4Marketing Director
  5. 5CMO

Personal attributes needed

  • Consumer empathy
  • Data-driven
  • Strong communicator

Pros

  • Creative + analytical
  • Cross-functional leadership
  • Premium FMCG/tech roles

Cons

  • Tough P&L pressure
  • Market launch failures hurt career
  • Long campaign cycles

This job is NOT for…

  • People who dislike ambiguity
  • Those uncomfortable owning numbers

How to keep learning & stay motivated

  • Study iconic campaigns
  • Read Marketing Week, Storyboard

Popular recruiters / employers

  • HUL
  • P&G
  • Nestlé
  • ITC
  • Coca-Cola
  • PepsiCo
  • Marico
  • Dabur
  • L'Oréal
  • Britannia

Indicative list — includes private companies, government bodies and institutions. Hiring varies by role, location and year.

Sales Manager / B2B Sales

Builds client relationships, negotiates contracts and hits revenue targets.

Beginner salary (per month)
₹30,000 – ₹80,000 + incentives

Career Progression

  1. 1Sales Executive
  2. 2Account Manager
  3. 3Sales Manager
  4. 4Regional Head
  5. 5VP Sales
  6. 6CRO

Personal attributes needed

  • Resilient
  • Persuasive
  • Relationship builder

Pros

  • Uncapped earning via commission
  • Fast promotions if you hit target
  • Direct revenue impact

Cons

  • Quota stress every month
  • Lots of rejection
  • Heavy travel

This job is NOT for…

  • People who hate rejection
  • Those uncomfortable initiating conversations

How to keep learning & stay motivated

  • Read 'SPIN Selling', 'Challenger Sale'
  • Track personal pipeline weekly

Popular recruiters / employers

  • Salesforce
  • Oracle
  • SAP
  • Microsoft
  • Cisco
  • Dell
  • Schneider Electric
  • Siemens
  • Tata Steel B2B
  • Asian Paints

Indicative list — includes private companies, government bodies and institutions. Hiring varies by role, location and year.

Digital / Performance Marketer

Runs paid ads on Google, Meta and other platforms to drive measurable growth.

Beginner salary (per month)
₹30,000 – ₹70,000

Career Progression

  1. 1Executive
  2. 2Specialist
  3. 3Manager
  4. 4Head of Growth
  5. 5VP Marketing

Personal attributes needed

  • Analytical
  • Hypothesis-driven
  • Curious about tools

Pros

  • Highly measurable impact
  • Remote-friendly
  • Freelance possibility

Cons

  • Ad cost inflation
  • Platform changes constantly
  • Burnout from optimisation cycles

This job is NOT for…

  • People who avoid spreadsheets
  • Those uncomfortable with ad-spend risk

How to keep learning & stay motivated

  • Get Google/Meta certifications
  • Run a side project with ads

Popular recruiters / employers

  • Google
  • Meta
  • Amazon Ads
  • Flipkart
  • Nykaa
  • Swiggy
  • Zomato
  • Cred
  • Dentsu
  • WPP / GroupM

Indicative list — includes private companies, government bodies and institutions. Hiring varies by role, location and year.

Growth / Product Marketer

Drives user acquisition, activation and retention for SaaS, apps and consumer products.

Beginner salary (per month)
₹40,000 – ₹90,000

Career Progression

  1. 1Growth Analyst
  2. 2Growth Manager
  3. 3Head of Growth
  4. 4VP Growth

Personal attributes needed

  • Curious experimenter
  • Data + creativity
  • Empathy for users

Pros

  • High demand in startups
  • Cross-functional impact
  • ESOP upside

Cons

  • Constant experimentation
  • Hard to attribute success
  • Pressure on metrics

This job is NOT for…

  • People who want fixed processes
  • Those uncomfortable with churn

How to keep learning & stay motivated

  • Read Reforge, Lenny's Newsletter
  • Build a personal growth project

Popular recruiters / employers

  • Razorpay
  • Cred
  • Zerodha
  • PhonePe
  • Swiggy
  • Zomato
  • Meesho
  • Atlassian
  • HubSpot
  • Notion

Indicative list — includes private companies, government bodies and institutions. Hiring varies by role, location and year.

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